At Universal Thread, we believe fashion is a universal language that brings people together. Our brand is founded on the values of community, inclusivity, and self-expression.
Our Story
It all started with a simple idea – clothing should be comfortable, affordable, and reflective of people’s unique styles. We saw a need in the market for high-quality, on-trend basics that could be mixed, matched, and styled to fit every body.
In 2018, we launched Universal Thread under the Target brand. Our goal was to create a line of thoughtfully designed pieces made for real life. We wanted to make getting dressed easier and more fun without breaking the bank.
The name Universal Thread was inspired by the belief that style transcends size, shape, and demographic. Fashion is a universal language that we all share. We are all connected by the thread of creativity that allows us to express who we are through what we wear.
Our versatile staples embrace the universal spirit of fashion. No matter who you are or where you’re headed, Universal Thread has the wardrobe essentials to take you there in style and comfort.
Our Values
Community
Fashion has the power to bring people together and strengthen communities. That’s why our brand strives to be inclusive, diverse, and welcoming to all. We celebrate the unique identities and perspectives of our customers. You belong here.
Inclusivity
Style is not one-size-fits all. We make trendy, affordable fashion for real people of all shapes, sizes, abilities, ages and backgrounds. Our size-inclusive collection has something flattering and fashionable for every body. You are seen.
Self-Expression
Clothing allows you to creatively express your personal style. We design closet staples that can be styled in different ways to reflect your mood or occasion. You are free to be you.
Our Apparel
The Universal Thread collection offers chic, minimalist wardrobe essentials for women and men. We use comfortable, quality fabrics and on-trend silhouettes designed for everyday wear.
Women’s
Our versatile women’s line features everything from cozy knits and flowy dresses to relaxed denim and polished tops. The neutral color palette makes mixing and matching effortless. Statement sleeves, tie details and flutter hems add subtle sophistication.
Must-have pieces include:
- Soft knit sweaters and cardigans
- Flattering denim in skinny and loose fits
- Flowy midi dresses and skirts
- Classic tees and tanks
- Effortless jumpsuits and rompers
Men’s
The men’s collection offers casual wardrobe basics with an elevated, modern feel. The laidback aesthetic pairs perfect with jeans or chinos for a cool, put-together vibe.
Go-to items include:
- Soft hoodies and crewnecks
- Well-fitting denim in diverse washes
- Versatile henleys and polos
- Chinos in neutral and earth tones
- Fresh graphic tees
Plus Size
Size inclusivity is at the core of our brand. We proudly offer on-trend plus size fashion, available in sizes 1X-4X. The pieces are thoughtfully designed to be figure-flattering and bra-friendly. Like the rest of our line, the plus collection focuses on wearable wardrobe basics in soft knits, denim, dresses, and more.
Petite and Tall
To ensure a proper fit, we offer petites and tall sizes on select pieces like jeans, tops and dresses. Both collections provide the perfect proportions on silhouettes you already love from Universal Thread.
Shoes and Accessories
No outfit is complete without the finishing touches. Our assortment of shoes, jewelry, hats, scarves and more lets you accessorize your look. Must-have items include versatile booties, trendy mules, statement earrings and printed scarves. We also offer footwear like sneakers, flats and sandals in wide and extra wide widths.
Our Design Philosophy
Quality Materials
From fabric to fit, quality is always our priority. We use durable materials like supersoft knits, premium denim, and stretchy jersey that feel amazing and stand the test of time.
On-Trend Style
Our in-house design team keeps up with – and even predicts – the latest fashion trends. We blend classic silhouettes with modern details to create closet staples that are effortlessly stylish.
Accessible Pricing
Looking good shouldn’t cost a fortune. Our prices make trendy fashion accessible to all budgets. We’re proud to offer chic, everyday style at affordable Target prices.
Responsible Manufacturing
We partner with manufacturers who share our commitments to quality, ethics and sustainability. Many of our pieces are made using recycled fibers or sustainably-sourced cotton.
Our Customers
Universal Thread is made for the diverse, fashion-loving Target guest. Our brand ambassadors are people of all ages, sizes, styles and backgrounds who love discovering possibilities in our versatile collection.
Some of our core customer personas include:
Busy Moms
Busy moms love the ease and versatility of our collection. Our pieces transition seamlessly from work to weekends, letting moms look and feel their best whether they’re heading to the office or the playground.
Young Professionals
Young professionals on the go rely on our affordable, mix-and-match basics that take them from desk to dinner. Our pieces allow them to look polished and put-together without a lot of effort.
Trendsetters
Fashion-forward trendsetters are drawn to our on-trend silhouettes and modern details. They love expressing their personal style by pairing our essentials in creative new ways.
Plus Size Shoppers
We provide effortlessly chic plus size fashion at affordable prices. Our size-inclusive line helps curvy shoppers discover the perfect wardrobe staples tailored to fit their bodies.
Conscious Consumers
Eco-conscious consumers appreciate our use of recycled fabrics and sustainable manufacturing practices. They can feel good about building an ethical wardrobe with our quality pieces.
No matter your personal style, we create closet essentials that help you look great, feel confident and embrace your unique fashion sense. Universal Thread believes in the power of style to unite us all.
The Future
As Universal Thread continues to grow, we remain committed to our core values of community, inclusivity and self-expression through fashion.
We will continue expanding our size range, adding more petite and tall offerings, and ensuring our products are accessible to all people. Our designers eagerly anticipate predicting upcoming trends and translating them into wearable, affordable styles.
Most importantly, we strive to build an inclusive, diverse community united by their passion for our brand. Our goal is to make Universal Thread a welcome place where customers feel seen, accepted, and empowered to embrace their personal styles.
Universal Thread looks forward to evolving and innovating while staying true to our universal spirit. No matter what the future holds, we will keep making closet staples for real life so you can stay true to your unique sense of style.